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Overview of Functional Coffee:

Coffee has been a go-to morning drink for many people globally to start their day. It is widely consumed in many parts of the globe due to various health benefits such as energy boost, weight loss, enhancing mood, high metabolism, and stress management.

However, high consumption of coffee can have severe effects on human health including an increase in anxiety, insomnia, and stomach issues. This has encouraged coffee lovers to opt for coffee with additional value and health benefits.  One of the trending and widely in-demand healthy alternatives to regular coffee is functional coffee.

Functional coffee is enhanced with additional ingredients and beneficial compounds and is prepared with the help of different healthy add-ins such as milk, honey, and nuts. It is typically infused with vitamins, minerals, antioxidants, adaptogens, and probiotics, extracted from functional mushrooms, plants, and adaptogenic herbs. These additional ingredients support immunity, concentration, gut health, and stress response.

Though functional coffee is gaining traction, it is generally more expensive than regular coffee which can limit its adoption in many parts of the globe. Also, a few individuals can experience allergic reactions to functional coffee, leading to symptoms like hives and itching. In addition, the scientific evidence supporting the health benefits of consuming functional coffee is limited, leading to uncertainty regarding its safety and efficacy.

Top Companies Operating in the Functional Coffee Market

Tata Coffee:

Tata Coffee is a subsidiary of the Tata Group and is one of the best brands for tea and coffee in India. The firm’s well-known product line, Tata Coffee Gold Cold Brew, is a functional coffee introduced by NourishCo Beverages Limited, a subsidiary of Tata Consumer Product. This is a ready-to-drink coffee that comes in classic, hazelnut, and mocha flavors.

Strauss Coffee B.V.:

Strauss Coffee B.V., a subsidiary of the Strauss Group, is actively engaged in the production and sale of functional coffee products through one of its product lines; Strauss Wellness. This includes products such as Mushroom Blends, Healthy Coffee, and Hydrolyzed Collagen.

Starbucks Coffee Company:

Starbucks is an American multinational company that specializes in offering coffee products. Nestlé and Starbucks have formed a Global Coffee Alliance to bring a wide range of functional products to market including the Essential Vitamins and 2x Caffeine for at-home and food service channels. This coffee includes ingredients such as vitamins, turmeric, and adaptogens.

Baristas Coffee Co. Inc.:

Baristas Coffee Co. Inc. is a Washington-based company that is known for developing various functional coffees. These products aim to enhance daily coffee consumption with vitamins, minerals, nutraceuticals, and other additives that are legal in the state of distribution. The company is focused on developing more flavors and nutrients in its coffee products to cater to rising demand for healthy products among consumers especially, millennials.

Berner Food and Beverage:

Berner Food and Beverage is a United States-based food and beverage company. The firm offers a range of functional coffee beverages, including coffee energy drinks and coffee nutrition drinks. These products are designed to provide consumers with added nutrients, enhanced caffeine, and other energy-inducing ingredients. Berner aims at meeting various consumers' needs such as meal replacement or better-for-you functionality with ingredients like protein, ginseng, riboflavin, and carnitine.

Ingenuity Beverages LLC:

Ingenuity Beverages LLC is a United States-based firm that specializes in manufacturing functional coffee products. It offers a variety of functional coffee options, including gano coffee, energy coffee, skinny coffee, herbal coffee, African mango coffee, mushroom coffee, and Ganoderma coffee. In addition to functional coffee, Ingenuity Beverages produces functional teas, powdered drinks like cocoa, and various dietary supplements.

Kitu Life Inc.:

Kitu Life Inc. is a United States-based firm that offers functional coffee which is known as Super Coffee. This is a beverage created by the DeCicco brothers with a focus on providing a healthier alternative to traditional sugary coffee and energy drinks and has gained popularity for its functional benefits.

Bulletproof 360, Inc.:

Bulletproof 360, Inc., a Washington-based firm, is primarily known for creating Bulletproof Coffee. The firm also offers a range of functional coffee products intended to enhance energy, focus, and overall well-being. It provides products such as Maximizers, Original and Collagen Coffee Pods, and High Achievers. These products are part of a firm’s large product portfolio that includes various forms of coffee, collagen peptides, greens powders, supplements, MCT oils, creamers, and protein bars.

Dutch Bros Coffee:

Dutch Bros Coffee is a United States-based firm that offers various functional coffee options. These are protein-infused drinks including the Salted Caramel Protein Latte and Salted Caramel Protein Mocha which contains protein milk, high levels of calcium, and fewer added sugars. The firm has also introduced a private-label energy drink called Rebel, which features unique flavors like coconut and pineapple.

Luigi Lavazza SpA:

Luigi Lavazza SpA is an Italian firm that offers a range of functional coffee products catering to different tastes and preferences. The firm’s functional coffee consists of options such as Qualità Rossa, whole bean coffee, and ground coffee. The company focuses on quality and innovation in products, thus providing customers with a delightful Italian coffee experience.

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