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Action cameras also called action-cam are small, rugged, and compact digital cameras designed for capturing high-quality photos and videos and play a significant role in the modern world, primarily due to their versatility and ability to capture high-quality, immersive footage in various challenging situations. These cameras are built to withstand harsh environments such as underwater, extreme temperatures, and impact and are commonly used in outdoor and action-packed scenarios where traditional cameras aren’t useful or practical enough.

Action cameras, owing to their compact and portable nature, are highly convenient for users to carry and affix to various surfaces such as helmets, bikes, or even drones. A diverse range of enthusiasts, including athletes, travelers, adventurers, vloggers, YouTubers, motorcyclists and cyclists, divers, and snorkelers are seen to buy action cameras with different specifications, catering to their needs. Moreover, different types of high-end action cameras currently trending in the market are garnering attention of outdoor and wildlife enthusiasts, professional photographers, and videographers, as well as rescue and emergency services.

Most action cameras are equipped with wide-angle lenses that capture a broader field of view, especially useful for capturing action shots and scenic landscapes. One of the primary reasons why people prefer action cameras is image stability and high-resolution videos. Moreover, many action cameras have built-in Wi-Fi capabilities that enable live streaming of adventures to social media platforms. This real-time sharing allows people to experience the events as they happen.

However, action cameras often present a range of difficulties, including concerns related to overheating, waterproofing, storage capacity, stabilization, performance in low light conditions, and connectivity issues. Manufacturers are actively dedicated to addressing and resolving these challenges and committing significant resources to tackle these issues.

Action Cameras Market Scenario:

Action cameras have become one of the integral tools for capturing and sharing thrilling experiences for personal enjoyment as well as professional content creation. Various types of action cams with different features are currently trending among photography and videography enthusiasts in different fields. The global action camera market size was USD 4 billion in 2022 and is expected to register a robust revenue CAGR of 16.7% during the forecast period.

Factors such as rapid advancements in camera technology, rising consumption of consumer electronic goods and smart gadgets, growing demand for high-quality photographs and videos, and rising awareness about benefits of action cameras are expected to drive global market growth during the forecast period. In addition, many manufacturers are heavily investing in R&D activities to upgrade camera technology and develop and launch action cameras with more innovative features.

Some Of The Leading Action Camera Manufacturers In The World Are Listed Below:

1. GoPro, Inc.
2. Nikon Corporation
3. Canon Inc.
4. Sony Corporation
5. SZ DJI Technology Co. Ltd:
6. Rollei GmbH & Co. KG
7. Eastman Kodak Company
8. Ricoh Company Ltd.
9. TomTom N.V
10. Insta 360

GoPro, Inc.:

GoPro, Inc. is a US-based technology company that develops and manufactures one of the most selling versatile action cameras along with mobile apps and video-editing software. The cameras are best known for capturing high-quality, first-person video and photos in extreme and adventurous environments such as sports, outdoor adventures, and underwater exploration. GoPro has released various camera models, including the HERO series, the Fusion 360-degree camera, and specialized models like the GoPro MAX and GoPro Karma drone with a detachable camera. In addition, it offers a wide array of accessories that allow users to mount their GoPro cameras on helmets, handlebars, drones, and other surfaces.

Nikon Corporation:

Nikon Corporation also known as Nikon is a Japanese multinational corporation located in Tokyo, Japan that specializes in imaging and optical products such as cameras, camera lenses, microscopes, binoculars, and other optical equipment. Nikon offers a series of cameras under KeyMission action cameras popular among adventure seekers, nature enthusiasts, and vloggers.

Canon Inc.:

Canon Inc. is a multinational corporation based in Japan, specializing in manufacturing a wide array of imaging and optical products such as cameras, photocopiers, printers, scanners, and camcorders. The company manufactures a wide range of action and sports cameras for users who want to capture sports, wildlife, adventures and overall moving objects. Some of Canon’s best-selling action and sports cameras include EOS R7, EOS R8, and EOS R3.S.

Sony Corporation:

Sony Group Corporation is one of the largest and most well-known electronics and entertainment companies in the world, situated in Tokyo, Japan. Sony offers a wide array of action cameras under the brand name “Sony Action Cam” with notable features such as 4K video, image stabilization, wide angle lens, underwater capability, live streaming, and mounting options. These cameras provide high-quality video and still images in rugged and extreme conditions, making them a popular choice for sports and outdoor enthusiasts.

SZ DJI Technology Co. Ltd:

SZ DJI Technology Co. Ltd is a Chinese technology company located in Shenzhen, Guangdong known for its drone technology and camera equipment. Though DJI is primarily known for its drone, it has ventured into the action camera market and offer a series of action camera called the “Osmo Action”. These cameras are capable of recording 4K video, rocksteady stabilization, dual screens, waterproof, voice control, and wide-angle lens.

Eastman Kodak Company:

The Eastman Kodak Company, commonly known as Kodak is a historic American technology company that has played a crucial role in the evolution of photography and imaging technology. The company is one the decent players in the action camera market offering a limited range such as Pixpro SP360 4K action camera, Pixpro SP1, Pixpro SP360, and Kodak PlaySport HD.

Rollei GmbH & Co. KG

Rollei GmbH & Co. KG commonly known as Rollie is a German company with a long history in the field of photography and imaging equipment. Over the years, Rollie has expanded its product offerings to 35mm cameras, tripods, medium format cameras, action cameras, and various photographic accessories. Rollei action cameras have gained immense popularity in recent times due its durability and suitability for outdoor and action sports photography and videography. Some of its best-selling action cameras include the Rollei Actioncam 400, Rollie Actioncam 410 and Rollie Actioncam 435.

Ricoh Company Ltd:

Ricoh Company Ltd. is a Japanese multinational imaging and electronics company that develops and manufactures a wide range of products, from office equipment to industrial products, services, and IT solutions. Ricoh is a comparably new entrant in the action camera market and has launched high-quality, rugged waterproof action cameras like Ricoh WG-M, WG-M2, WG-6R, and Theta SC2 360°.

TomTom N.V:

TomTom N.V. is a leading Dutch company offering navigation and mapping products and services. The company also shares a fair play in the action cameras market and offers a plethora of action and sports cameras with high-quality video, wide-angle lenses, built-in GPS, wireless connectivity, image stability, and mounting options.

Insta360:

Insta360 is a Chinese camera and software technology that designs and manufactures action cameras, 360-degree cameras, and editing software for mobile and desktop. Some of Insta360’s popular action cameras include Insta360 ONE R, Insta360 GO, Insta360 ONE X2, Insta360 EVO and Insta360 ONE.

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